# AI use cases for Brand Identity Skill (fatihaydost/brand-identity-skill)

Repo: [fatihaydost/brand-identity-skill](https://github.com/fatihaydost/brand-identity-skill) | Use cases: 4 | Page: https://dedupedai.com/use-cases/fatihaydost-brand-identity-skill/

A Claude Code skill that designs brand identities as one system (logo, typography and colour palette from one brief), measures them, and delivers a brand guidelines kit.

This file holds every use case of this repo. Each one starts with a "## " heading and ends with its URL.

- Design a logo, type and palette for a new brand: https://dedupedai.com/use-cases/fatihaydost-brand-identity-skill/design-new-brand-identity/
- Restyle your website's type and palette, keep the logo: https://dedupedai.com/use-cases/fatihaydost-brand-identity-skill/restyle-website-keep-logo/
- Critique an existing brand identity with measured checks: https://dedupedai.com/use-cases/fatihaydost-brand-identity-skill/critique-existing-brand-identity/
- Get design tokens and a font sheet for a product: https://dedupedai.com/use-cases/fatihaydost-brand-identity-skill/get-design-tokens-font-sheet/

## How to design a logo, type and palette for a new brand with Brand Identity Skill

Repo: [fatihaydost/brand-identity-skill](https://github.com/fatihaydost/brand-identity-skill) | Difficulty: Beginner | Time: 60 minutes | Basis: From the README

Build three identity sets from one brief, pick one, and get a brand guidelines kit.

**Who it is for:** A founder launching a business who needs a logo, fonts and colours that fit together and has no designer on hand.

**The problem:** Logo, typography and colour are often chosen separately, so the parts do not belong together and the result looks generic.

**The outcome:** A chosen identity set with a PDF brand guidelines kit, logo files, design tokens and a font sheet.

### Steps

1. In Claude Code, run `/plugin marketplace add fatihaydost/brand-identity-skill`.
2. Then run `/plugin install brand-identity@brand-identity-skill`.
3. Ask in plain words, for example: Logo, fonts and colours for a specialty coffee roaster in Lisbon.
4. Answer the one round of questions about what to make, how many sets, languages and competitors.
5. Review the board of identity cards and pick one set, or a mix such as logo from A and palette from B.

### Prompt to paste into your agent

```text
Using the repo fatihaydost/brand-identity-skill, design a brand identity for <business brief> with three sets, then stop at the board for my pick. Expected output: identity cards for each set and, after my choice, a brand guidelines kit. Verify that every set shows its contrast and licence measurements before the board.
```

### Caveat

The skill does not search trademark registers, so a logo must be cleared for trademark use in the countries where the brand will trade.

Disclaimer: Third-party repos we don't own or vouch for. AI-generated use cases can be wrong: review everything and run at your own risk. Full text: https://dedupedai.com/disclaimer/

URL: https://dedupedai.com/use-cases/fatihaydost-brand-identity-skill/design-new-brand-identity/

## How to restyle your website's type and palette, keep the logo with Brand Identity Skill

Repo: [fatihaydost/brand-identity-skill](https://github.com/fatihaydost/brand-identity-skill) | Difficulty: Intermediate | Time: 45 minutes | Basis: From the README

Point the skill at your URL and preview new type and colour sets on your own pages.

**Who it is for:** A marketing lead with a live website who wants a fresh look without redesigning the logo.

**The problem:** A site's type and colours drift over time, and changing them by hand means guessing how they will look across pages.

**The outcome:** Previews of new type and palette sets applied to your own pages, with the logo kept as it is.

### Steps

1. Install the plugin with `/plugin marketplace add fatihaydost/brand-identity-skill` and `/plugin install brand-identity@brand-identity-skill` in Claude Code.
2. Ask: New type and palette for https://example.com, keep the logo (replace the URL with your site).
3. Answer the questions about the sets you want and the languages the site uses.
4. Review the previews on your own pages and pick a set, using keep for parts you like and refresh for parts you want to change.

### Prompt to paste into your agent

```text
Using the repo fatihaydost/brand-identity-skill, read the current logo, type and colours at <site URL>, keep the logo, and preview two new type and palette sets on the site's own pages. Expected output: page previews for each set and a board to choose from. Verify that the logo in the previews is the original file.
```

### Caveat

The skill opens your site in a headless browser, so it needs a local Chromium-based browser, and it reads the site only when you give its URL.

Disclaimer: Third-party repos we don't own or vouch for. AI-generated use cases can be wrong: review everything and run at your own risk. Full text: https://dedupedai.com/disclaimer/

URL: https://dedupedai.com/use-cases/fatihaydost-brand-identity-skill/restyle-website-keep-logo/

## How to critique an existing brand identity with measured checks with Brand Identity Skill

Repo: [fatihaydost/brand-identity-skill](https://github.com/fatihaydost/brand-identity-skill) | Difficulty: Intermediate | Time: 30 minutes | Basis: From the README

Get contrast, colour-blindness, glyph and licence checks on a logo, type and palette you already use.

**Who it is for:** A designer or brand owner reviewing an identity they already have and needing evidence before changing it.

**The problem:** Judging an existing identity by eye misses contrast failures, missing language glyphs and font licence issues.

**The outcome:** A critique of the current identity with measured results, with failed checks marked as gates and heuristics marked as warnings.

### Steps

1. Install the plugin with `/plugin marketplace add fatihaydost/brand-identity-skill` and `/plugin install brand-identity@brand-identity-skill` in Claude Code.
2. Share your current logo, fonts and colours with Claude Code.
3. Ask: Critique our brand identity.
4. Read the measured results and note which items are gates that failed and which are warnings or judgement.

### Prompt to paste into your agent

```text
Using the repo fatihaydost/brand-identity-skill, critique the existing identity described in <files or description> and report contrast (WCAG 2.2), colour-blindness, glyph coverage and font licence results. Expected output: a critique that separates failed measurements from warnings and judgement. Verify that each failed measurement names the colour pair or font it refers to.
```

### Caveat

The critique covers measured checks only, and any judgement on taste is labelled as judgement rather than fact.

Disclaimer: Third-party repos we don't own or vouch for. AI-generated use cases can be wrong: review everything and run at your own risk. Full text: https://dedupedai.com/disclaimer/

URL: https://dedupedai.com/use-cases/fatihaydost-brand-identity-skill/critique-existing-brand-identity/

## How to get design tokens and a font sheet for a product with Brand Identity Skill

Repo: [fatihaydost/brand-identity-skill](https://github.com/fatihaydost/brand-identity-skill) | Difficulty: Intermediate | Time: 45 minutes | Basis: From the README

Export the chosen palette and type as CSS, SCSS, Tailwind or DTCG JSON tokens with a font sheet.

**Who it is for:** A front-end developer building a product who needs brand colours and type in code and no manual copying.

**The problem:** Brand values are often copied by hand into stylesheets, so they drift from the approved palette and fonts.

**The outcome:** Design token files in the formats the README lists, plus a font sheet with embed code, from the chosen set.

### Steps

1. Run `git clone https://github.com/fatihaydost/brand-identity-skill`.
2. Run `mkdir -p ~/.claude/skills`.
3. Run `ln -s "$PWD/brand-identity-skill/skills/brand-identity" ~/.claude/skills/brand-identity`.
4. Run `python3 skills/brand-identity/scripts/brand.py check` from the clone to see what is missing.
5. After picking a set, ask Claude Code for the kit and use the design tokens and font sheet in your project.

### Prompt to paste into your agent

```text
Using the repo fatihaydost/brand-identity-skill, build the kit for the set I pick from <brief> and export its design tokens as CSS and Tailwind. Expected output: token files and a font sheet with embed code. Verify that the font sheet links to the fonts rather than redistributing them.
```

### Caveat

The brand's fonts are never subset or redistributed, so the project must load them through the links and embed code the kit provides.

Disclaimer: Third-party repos we don't own or vouch for. AI-generated use cases can be wrong: review everything and run at your own risk. Full text: https://dedupedai.com/disclaimer/

URL: https://dedupedai.com/use-cases/fatihaydost-brand-identity-skill/get-design-tokens-font-sheet/
