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How to self-host OpenSEO with Docker and pay only for the SEO data you use with Open SEO

Run OpenSEO on your own server with the prebuilt Docker image and your own DataForSEO key.

Short answer: Get a DataForSEO API key as docs/DATAFORSEO_API_KEY.md explains; then follow docs/SELF_HOSTING_DOCKER.md to start the prebuilt image on your server, or on Coolify, Portainer or Dokploy; open it in a browser; the first visitor creates the admin account. All steps.

Credentials. The DataForSEO key bills per request; keep it out of the repo and watch usage after setup.

Who it is forAn indie founder who needs keyword and backlink data a few times a month, not a $100+ subscription.

The problemSEO suites charge a flat monthly fee whether you run two reports or two hundred.

The outcomeYour own OpenSEO instance with keyword research, rank tracking, backlinks and site audits, billed per request by DataForSEO.

What you need first

  • A DataForSEO API key (you pay DataForSEO per request when self hosting)
  • Docker on your own server or computer, or a Cloudflare account (works on the free plan)
  • Optional: Claude Code, Codex or ChatGPT for the MCP server and Agent Skills

Steps

  1. Get a DataForSEO API key as docs/DATAFORSEO_API_KEY.md explains
  2. Follow docs/SELF_HOSTING_DOCKER.md to start the prebuilt image on your server, or on Coolify, Portainer or Dokploy
  3. Open it in a browser; the first visitor creates the admin account
  4. Invite teammates with invitation links
  5. Run a keyword research and a site audit to check the key works

Prompt for your agent

Self-host every-app/open-seo on <server> with Docker following docs/SELF_HOSTING_DOCKER.md, add my DataForSEO key, create the admin account, and run a site audit on <domain>. Report the setup steps you took.

Caveat. This card is written from the every-app/open-seo README, not from a test run by Deduped. Before you start, make sure you have a DataForSEO API key. Check the repo for newer instructions before you rely on these steps.

Use this in your AI agent

Ask your agent

Using the Deduped MCP, get the setup steps for every-app/open-seo and "Self-host OpenSEO with Docker and pay only for the SEO data you use"

Add Deduped to Claude Code once

claude mcp add --transport http deduped https://dedupedai.com/mcp

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