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How to set a price for your developer tool with GTM Cofounder

Stop guessing a number and see how to charge without giving the product away.

Who it is forA developer tool founder whose users love the free tier, who has been guessing at a price or assumes developers will not pay.

The problemWithout a pricing approach, you either give it away too cheap or never charge at all.

The outcomeA pricing recommendation tied to your founder brief and the paying-buyer question, with the reasoning shown.

What you need first

  • A coding agent that supports the Agent Skills spec (Claude Code, Cursor, or Codex), or any chat assistant for the copy-paste path
  • Web search turned on for the research-the-market step
  • About 15 minutes to answer the five questions in 00-start-here
  • Git installed if you use the clone-based install

Steps

  1. Make sure the founder brief exists by running 00-start-here.
  2. Tell the agent: Run market-to-devs-sell-to-buyers.
  3. Tell the agent: Run pricing.
  4. Ask the agent to name the one piece of evidence it needs from real users before it commits to a number.
  5. Record the decision in your roadmap.

Prompt for your agent

Run pricing and market-to-devs-sell-to-buyers in the gtm-cofounder skills for <product name>. Expected output: a pricing recommendation with the reasoning and the evidence still missing. Verify that the recommendation names what real users need to confirm before the price is locked.

Caveat. The README does not give pricing numbers or thresholds in the public text, so any figure the agent proposes is a starting hypothesis to test with buyers.

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