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What you can do with GTM Cofounder

The GTM Co-Founder is a set of open-source Agent Skills (MIT licensed) that help developer tool and AI product builders work out who their product is for, how to position it, how to get first users, launch, and price it.

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AIDevGTM/gtm-cofounder on GitHub

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What do you want to do?

5 use cases

  • Get a GTM diagnosis for your developer tool

    Answer five questions and get one prioritized next move for your go-to-market.

    View prompt
    Install the skills from https://github.com/AIDevGTM/gtm-cofounder and run 00-start-here for <product name>, then run 01-strategy-and-roadmap. Expected output: docs/gtm-cofounder/gtm-roadmap.md with one Now move, a Next list, and a Later list. Verify that the Now move names a specific piece of evidence to collect, not a list of marketing tactics.

  • Find the communities where your users already talk

    Map the named places your target users gather, with links, and launch examples.

    View prompt
    Run research-the-market in the gtm-cofounder skills for <product name> and <target user role>. Expected output: docs/gtm-cofounder/market-research.md with linked communities ranked by fit and the rules each room has for self-promotion. Verify that every finding has a link and is tagged [researched], not treated as a real user statement.

  • Plan your first 50 users and a launch

    Choose the channels to try first and decide how to launch without fear of getting flamed.

    View prompt
    Run first-50-users and then launch-it in the gtm-cofounder skills for <product name>. Expected output: a short channel plan for the first 50 users and a launch checklist with one recommended channel. Verify that the plan matches the Now move in gtm-roadmap.md.

  • Set a price for your developer tool

    Stop guessing a number and see how to charge without giving the product away.

    View prompt
    Run pricing and market-to-devs-sell-to-buyers in the gtm-cofounder skills for <product name>. Expected output: a pricing recommendation with the reasoning and the evidence still missing. Verify that the recommendation names what real users need to confirm before the price is locked.

  • Stress-test your GTM claims before you ship

    Have the agent review your landing page or launch copy as a skeptic.

    View prompt
    Run review-the-work and value-prop-that-converts in the gtm-cofounder skills on this draft for <product name>. Expected output: a list of flagged claims and a revised value prop. Verify that every remaining claim can be backed by something the user can check.

How to use GTM Cofounder

  1. Check you have what it needs: A coding agent that supports the Agent Skills spec (Claude Code, Cursor, or Codex), or any chat assistant for the copy-paste path; Web search turned on for the research-the-market step; About 15 minutes to answer the five questions in 00-start-here.
  2. Open AIDevGTM/gtm-cofounder on GitHub and read the README and license.
  3. In your coding agent (Claude Code, Cursor, or Codex), tell it: Install the skills from https://github.com/AIDevGTM/gtm-cofounder and run 00-start-here with me.
  4. Answer the five questions the agent asks, one at a time.
  5. Tell the agent: Run research-the-market.
  6. Tell the agent: Run 01-strategy-and-roadmap.

These steps come from our top use case, Get a GTM diagnosis for your developer tool, which also has a copy-paste agent prompt.

GTM Cofounder alternatives · Best AI repos for Sales and marketing

About this repo

Requirements

  • A coding agent that supports the Agent Skills spec (Claude Code, Cursor, or Codex), or any chat assistant for the copy-paste path
  • Web search turned on for the research-the-market step
  • About 15 minutes to answer the five questions in 00-start-here
  • Git installed if you use the clone-based install
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Questions about GTM Cofounder

What is GTM Cofounder?

The GTM Co-Founder is a set of open-source Agent Skills (MIT licensed) that help developer tool and AI product builders work out who their product is for, how to position it, how to get first users, launch, and price it. It is an open-source project on GitHub: https://github.com/AIDevGTM/gtm-cofounder.

Who is GTM Cofounder for?

Technical founders, first GTM hires, and founding account executives selling a developer tool or AI product with no team or playbook.

What can I do with GTM Cofounder?

5 use cases so far, for example: Get a GTM diagnosis for your developer tool; Find the communities where your users already talk; Plan your first 50 users and a launch. Each has steps and a copy-paste agent prompt.

What do I need to run GTM Cofounder?

A coding agent that supports the Agent Skills spec (Claude Code, Cursor, or Codex), or any chat assistant for the copy-paste path; Web search turned on for the research-the-market step; About 15 minutes to answer the five questions in 00-start-here; Git installed if you use the clone-based install.

What are alternatives to GTM Cofounder?

Other hot AI repos in Sales and marketing: Geolook, Agentic Product Demo, Growth Engineer, Founder Skill, Linkedin Agent Skill.

Is GTM Cofounder safe to run?

Deduped does not own, audit or vouch for it. Read the README and license, run it on your own systems first and review every command before you run it.