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How to optimize Meta ads for confirmed deliveries, not form fills with Codflow

Send a Purchase event to Meta only when an order is delivered, so ads learn from real buyers.

Short answer: In the dashboard, open the Meta Pixel and CAPI configuration and enter your pixel details; then choose Purchase at confirmed delivery as the conversion event; turn on Test Mode so CAPI events go to Meta's test stream (test_event_code) while you verify them. All steps.

Credentials. Meta access settings are entered in the dashboard, so keep the token limited to the pixel and restrict who on your team can change it.

Who it is forA merchant running Meta ads who sees many orders refused at the door and wants ads tuned to delivered sales.

The problemMeta Pixel fires on checkout submit, so ads are optimized for orders that may be refused at delivery.

The outcomeMeta receives a Purchase event at confirmed delivery, with a test stream available to verify events before going live.

What you need first

  • Node.js 22.12+ and npm
  • Wrangler CLI (npm install -g wrangler)
  • A free Cloudflare account
  • Carrier and Meta credentials if you connect delivery or ads (optional)

Steps

  1. In the dashboard, open the Meta Pixel and CAPI configuration and enter your pixel details.
  2. Choose Purchase at confirmed delivery as the conversion event.
  3. Turn on Test Mode so CAPI events go to Meta's test stream (test_event_code) while you verify them.
  4. Review the CAPI event audit log (capi_event_log) to confirm each send attempt and its result, then turn Test Mode off.

Prompt for your agent

In the CodFlow repo at https://github.com/bighadj22/codflow, check the Meta CAPI configuration for store <store name> with Purchase set at delivery. Expected output: the current conversion event, the Test Mode state and the last five entries in the CAPI event log. Verify that Test Mode is on before any live traffic is sent.

Caveat. The README says a production deployment with Worker-to-Worker fetch needs a custom domain for cod-server, so verify your CAPI sends after that is in place.

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Using the Deduped MCP, get the setup steps for bighadj22/codflow and "Optimize Meta ads for confirmed deliveries, not form fills"

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