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How to tear down a competitor's active ads with Social Media Research Skills

Use the ad-library-teardown skill to analyze a competitor's active Meta, Google and LinkedIn ads and get their hooks, offers, CTAs and ideas to test.

Short answer: Install with npx skills add ScrapeCreators/social-media-research-skills; then set your key: export SCRAPECREATORS_API_KEY=sk_; Name the competitor and the platforms to cover. All steps.

Credentials. The ScrapeCreators API key is billed per request, so keep it private.

Who it is forA performance marketer or founder planning paid campaigns who wants to know what competitors are running right now.

The problemBrowsing ad libraries one ad at a time is tedious, and it is hard to see the messaging angles across platforms.

The outcomeA teardown of messaging angles, hooks, offers and CTAs across platforms, with a list of test ideas for your own ads.

What you need first

  • A ScrapeCreators API key
  • An agent supporting the Agent Skills spec

Steps

  1. Install with npx skills add ScrapeCreators/social-media-research-skills
  2. Set your key: export SCRAPECREATORS_API_KEY=sk_...
  3. Name the competitor and the platforms to cover
  4. Ask: Tear down the active Facebook, Google, and LinkedIn ads for this competitor. Give me hooks, offers, CTAs, and what to test
  5. Add competitor-social-research to compare their organic content with their ads
  6. Turn the test ideas into a small ad plan with one variable per test

Prompt for your agent

Run ad-library-teardown on <competitor> across Facebook, Google and LinkedIn. Summarise their main angles, list hooks, offers and CTAs with links to the ads, and propose five tests for our product <product>.

Caveat. Coverage depends on what each ad library makes public.

Use this in your AI agent

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Using the Deduped MCP, get the setup steps for ScrapeCreators/social-media-research-skills and "Tear down a competitor's active ads"

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