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How to build a hook matrix from 18 hook tactics with Marketing OS

Turn one offer into a hook matrix and a diagnostic funnel for testing openings.

Who it is forA social or video marketer who has to produce many opening hooks for one product and wants a structured set to test.

The problemHook ideas tend to repeat the same tactic, so the test set teaches little about which opening works.

The outcomeA hook matrix spanning the 18 tactics and a diagnostic funnel for choosing which hooks to test.

What you need first

  • An agent that supports skills: Claude Code, Claude web or desktop with code execution enabled, Codex, or Cursor
  • A filled-in brand-context.md file in your project root or .claude/ folder
  • For ad asset generation only: a connected ad-generation MCP such as Arcads

Steps

  1. Install the skill in Claude Code with /plugin marketplace add Yuzzyuk/marketing-os, then run /plugin install marketing-os@marketing-os.
  2. Fill in brand-context.md with the product, audience and proof you are allowed to use.
  3. Ask the agent to run the hooks module on <product or offer> to produce the 18-tactic hook matrix.
  4. Review the diagnostic funnel and pick the hooks to test first.
  5. Record which tactic each hook used so results map back to tactics.

Prompt for your agent

Using the marketing-os skill in the Yuzzyuk/marketing-os repo, run the hooks module on <product or offer> and return the 18-tactic hook matrix and the diagnostic funnel. Verify that no hook claims proof that is absent from brand-context.md.

Caveat. The README does not say how the hook matrix performs in any particular platform, so treat the output as a test plan rather than a forecast.

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