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How to generate and grade 20 copy variants before review with Marketing OS

Produce 15-20 copy variants, score them with an expert panel, and strip AI-sounding phrasing.

Who it is forA copywriter or content lead who needs ad, landing page or email copy fast and wants weak drafts removed before anyone reads them.

The problemWriting many variants by hand is slow, and most drafts sound generic or AI-written.

The outcomeA scored shortlist of copy variants with AI-tell phrasing removed.

What you need first

  • An agent that supports skills: Claude Code, Claude web or desktop with code execution enabled, Codex, or Cursor
  • A filled-in brand-context.md file in your project root or .claude/ folder
  • For ad asset generation only: a connected ad-generation MCP such as Arcads

Steps

  1. Install the skill in Claude Code with /plugin marketplace add Yuzzyuk/marketing-os, then run /plugin install marketing-os@marketing-os.
  2. Fill in brand-context.md with your voice, audience and offer.
  3. Ask the agent to run the copy module on <brief or offer> to generate 15-20 variants.
  4. Read the expert-panel scores and keep the top variants.
  5. Check the de-slopped output for remaining phrasing you would not publish.

Prompt for your agent

Using the marketing-os skill in the Yuzzyuk/marketing-os repo, run the copy module on the brief for <product or offer> and return 15-20 variants with expert-panel scores and de-slopped text. Verify that the top variants are ranked by score and that the scores are described as heuristics.

Caveat. The expert-panel score is a heuristic, so the final pick still needs a human read against your brand voice.

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