Who it is forA founder who has panel results or a CSV from a real price survey and needs to decide what to charge.
The problemPicking a price by guesswork risks setting it too high to sell or too low to cover costs.
The outcomeThe optimal and indifference price points and a check of your planned price against the acceptable range.
What you need first
- A Claude account, or Claude Code for plugin install and sub-agents
- Python 3.8 or newer for the tools (no pip install needed)
- A project folder where the founder/ files will be written
Steps
- Run
/founder-consumerto produce the four price answers per buyer under founder/panel/answers. - Run
python3 skills/founder-pricing/van_westendorp.py founder/panel/answers --price 6.50with your planned price. - Compare the output range with the competitor prices from
/founder-competitors. - Pick one price to test and record it for the offer step.
Prompt for your agent
Using the Jakeschincariol/founder-skill repo, run `python3 skills/founder-pricing/van_westendorp.py founder/panel/answers --price <planned price>` and report the acceptable price range, the optimal and indifference prices and whether the planned price falls inside the range. Verify that the input is either panel answers or a real survey CSV and say which one was used.
Caveat. The price range is only as good as the simulated or surveyed answers, so confirm the chosen price with real buyers.
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